Redirects is one of the best Searchanise promotional tools. Custom redirects can be defined for particular search terms.
For example, you have a promo page for a tablet PC sale. You want your customers to be immediately redirected to this page as they enter "tablet", "tablet pc", or "ipad" in the search box.
Let's suppose we are going to redirect customers to https://www.apple.com if they search the “alaska” query.
Go to the Redirects tab and click the green plus button. Add a couple of search queries separated by comma and the website url the customers will be redirected to.
Next, save changes and visit your storefront to test it. When you type “alaska” in the search box and press Enter button, you’re redirected to https://www.apple.com as shown on the picture.
You can also create redirects to any page of your store.